Elmer Cruz

Elmer Cruz

Elmer Cruz is a solo developer, SEO consultant, entrepreneur, husband and father who values family as much as building things. He advocates for the promotion of Philippine tourism through Amazing Destinations. He is the creator of Reward & Reconnect — a customer loyalty and CRM platform built specifically for Philippine travel agencies. Outside of work, he loves reading and freediving. You can find him on Facebook, LinkedIn, and X.

Articles by Elmer

Getting Started
Guide

Getting Started with Reward & Reconnect

Learn how to set up your account and start managing customer relationships in minutes.

Dec 2025
Customer Loyalty
Strategy

Why Customer Loyalty Matters for Travel Agencies

Discover why retaining customers is more profitable than constantly finding new ones.

Dec 2025
Birthday Greetings
Best Practices

Birthday Greetings Best Practices

Craft effective birthday messages that strengthen relationships and encourage repeat bookings.

Dec 2025
Team Accounts
Guide

Team Accounts Guide

How to invite agents and manage your travel team under one subscription.

Dec 2025
Points & Rewards
Guide

Points & Rewards Explained

Everything you need to know about earning, tracking, and redeeming loyalty points.

Dec 2025
SMS Best Practices
Best Practices

SMS Blast Best Practices: How to Avoid Penalties

Learn how to send SMS blasts responsibly and keep your messaging privileges intact.

Dec 2025